Krasi branding
"Krasi" is a Greek word that means "wine," and the Karis brand embodies the richness of Greek culture, flavors, and atmosphere. Rooted in tradition, the brand draws inspiration from the heart of Greece, where wine is not just a drink but a symbol of community and celebration.
The visual identity of Krasi reflects this deep connection, using organic typography that feels both authentic and timeless. Olive branches, a symbol of peace and prosperity in Greek culture, elegantly intertwine with the logo, adding a touch of heritage and nature. Together, these elements create a brand that captures the essence of Greece—rich in history, flavor, and spirit.
Stationary
The brand’s collateral includes thoughtfully designed business cards, menu cards, and gift cards, each crafted to embody the Krasi aesthetic.
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Business Cards: Designed in the brand's signature colors, the business cards feature the logo prominently, paired with a clean, modern layout. The use of ample white space gives them a sleek, minimalist feel, enhancing readability while maintaining a refined, professional look.
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Menu Cards: Simple yet elegant, the menu cards are placed on every table in the restaurant. They maintain a minimalist design that highlights the key dishes, emphasizing quality over quantity. The layout is clean and easy to navigate, allowing the food itself to be the star.
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Gift Cards: The gift cards are available for purchase and make for a perfect present. These cards continue the brand's cohesive look and feel, providing customers with a beautifully designed way to share the Karis experience with others.
Webinar Emails
Webinar emails were sent out each time we hosted an educational webinar featuring a guest who showcased how they use Prezly and the benefits it offers.
These emails were also used for product webinars hosted by our designers and customer success teams. Each email included a registration button, allowing us to track the number of attendees.
Follow-up emails were sent out periodically to remind our customers of the upcoming event.
Website
The website showcases a minimal and clean layout, designed to captivate visitors with large, vibrant images of food that immediately draw attention. These visuals are central to telling the story of authenticity that the Krasi brand embodies, inviting users to experience the richness of Greek culture through its cuisine. The website's design, in harmony with the brand colors, creates a modern and enticing atmosphere that feels both warm and approachable. With an intuitive, easy-to-navigate structure, the site allows users to effortlessly explore the menu, learn about the brand's origins, and immerse themselves in the essence of Krasi.
